SELF DIAGNOSTIC
BUSINESS TEST

30 essential questions
BRANDING
1. Logo available in PNG, SVG, vector?
2. Editable source file (AI/SVG)?
3. Multiple logo versions?
4. Consistent brand color style guide?
5. Complete brand guidelines (typography, tone of voice)?
CUSTOMER RELATIONSHIP
6. CRM tool implemented?
7. Messaging / customer support tools?
8. Loyalty program or post-purchase follow-up?
9. Regular customer feedback collection (surveys, reviews)?
LEGAL & IP
10. Trademark registered?
11. Necessary business licenses?
12. Patents / Intellectual property protection?
13. Compliance with industry standards?
14. Standardized contracts (clients, suppliers, employees)?
INTERNAL CONTROL
15. Monitoring tools for performance?
16. Accounting management tools?
17. Documented procedures for key operations?
18. Risk management system in place?
MARKETING
19. Clear and defined communication strategy?
20. Use online platforms (Meta, LinkedIn)?
21. Analytics tools for marketing campaigns?
22. Editorial calendar or regular content plan?
OPERATIONS
23. Standardized production/delivery process?
24. Optimized inventory or stock management?
25. Key Performance Indicators (KPIs) tracked regularly?
FINANCE
26. Annual budget established and monitored?
27. Cash flow forecasts for 3-6 months?
TECHNOLOGY & DIGITAL
28. Professional and up-to-date website?
29. Regular backups of critical data?
30. Customer data security (protection, privacy)?
Unanswered questions are counted as 'No'.